Marketing library & information services Essay Example | Topics and Well Written Essays - 2500 words

Marketing library & information services - Essay Example In order to provide MLIS, understanding of the working of a library and its purpose and ideology is of great importance. Marketing has played a crucial role in the Australian academic libraries. Accelerating rates of change has become the marketing reality in current times (Kotler & Caslione, 2009). The scope of marketing in MLIS has seen increase in the recent years. This is partly due to technological advancement and partly due to changes in the educational requirements that the library aims to meet. In addition to that, new marketing methods have evolved that make it necessary for libraries to incorporate effective marketing into the delivery of resources to customers. The library needs to be speaking the language of the buyer in order to market well (Scott, 2007). Also marketing serves as a useful tool in promoting and advertising the resources of the library; this can have mutual benefits for both the library and its customers: to the library since it can attract more number of customers and to its customers in easily locating and accessing the services that they need. In Australian academic libraries, the role of marketing has received a lot of attention since educational advances and technological developments along with limited budgets have made students demand more in return for the membership fees that they are paying for libraries. One of the most significant contributions of marketing to LIS is that it helps in fostering a healthy marketing relationship with its customers. A good marketing strategy aims to identify potential customers and identifying their needs. It further requires the designing of products that meet these needs. Organizations are seeing the benefits of customer loyalty and are taking a customer-centric approach to strategy (Jain & Singh, 2010). If marketing is customer-focused, it helps to assert the importance of the customer over all other

Learning Effective Essay Example | Topics and Well Written Essays - 1250 words - 1

Learning Effective - Essay Example Teaching and learning information and knowledge is an anachronism, secondly a wider choice of the population procedure and produce knowledge. Knowledge is not the ownership of a small number of â€Å"experts†, thirdly, prospects for employment link more to the skill to improve and convey learning. The collection of a qualification is not sufficient and lastly the land of knowledge is a great deal richer and wider, involving numerous sources, forms and contexts. â€Å"Learning is no longer the province of special institutions: it is a way of being. In such a context the goals of learning need to focus less on knowledge acquisition by individuals, and more on knowledge-generation with others.† ( Institute of Education) Effective students have achieved knowledge of the social and individual procedure essential to become successful learners. This is not simply attainment of specific tactics, but the supervising and evaluation of knowledge to observe whether approaches are effectual. This has been explained as "metalearning" and "teaching how to learn†. Effective learning comprises this extra critical element which dynamically engages the learner in meta-cognitive procedure of setting up, supervising and reflecting. As a result we can deduce that learning is an endeavor of construction, dealt with others and driven by the agency of learners. Effective learning is every one of these properties at their best, as well as the review and monitoring of whether tactics and approaches are proving helpful for the specific context and goals. An effective student is resourceful and is able to actively make use of various approaches and strategies for different purposes and contexts, for instance, gaining knowledge from books even as alone, generating knowledge with different people during a project, actively paying attention to an explanation, constructing conversation with

Importance of Learning Styles in Nursing Essay Example | Topics and Well Written Essays - 1000 words

Importance of Learning Styles in Nursing - Essay Example Due to different background, nurses offer a continuum of experiences and attributes during training such as varied learning styles. Therefore, training courses should focus on meeting the particular learning needs of individuals (Young & Paterson, 2007). Every individual shows preference for a particular learning style and this in turn accelerates an individual’s ability to learn. It has been stated that the primary goal of training courses is to upgrade an individual’s functioning; however, little effort or attention goes into appraising training methods. Research about successful training indicates that problem-focuses, pragmatic learning schemes based on skilful clinical monitoring and mentorship should be established. It was also revealed that nurses prefer on the job training; these results were similar to those of another research. It has been demonstrated that passive learning is futile and does not lead to improvement as opposed to active learning. Such research es have shown the need to remodel training schemes to embrace a work-oriented and learner-focused method. A logical approach and reasoning is encouraged by imparting education in practical clinical situation. This clinical setting assists in incorporating theoretical knowledge in actual practice for provision of better care of patients. The potential to learn and further application of this learning into practice plays an integral role in providing quality clinical service. Proficient and highly skilled staff guarantees the well-being of patients. In addition, such competent workforce will have to ability to identify and react aptly to clinical requirements. Incorporation of knowledge, learning styles, conceptions is the cornerstone for establishing an effective learning atmosphere. Thereby, an eclectic model is suggested that would integrate the complexities of individual learning into the association’s practices. Honey and Mumford’s Learning Style Questionnaire The à ¢â‚¬Ëœlearning style inventory model’ presented by Kolb inspired numerous theorists. His model served as the foundation stone for Honey and Mumford’s Learning Styles Questionnaire. The distinguishing element between the two models is that the latter investigates general behavioural predisposition whereas Kolb’s model revolves around straightforward queries. Honey and Mumford advocated that majority of individuals have never put thought into how they acquire knowledge (Honey & Mumford, 2006). Essentially, the two models are similar but with minor differences, for instance the terms of Kolb’s model have been substituted: divergers with reflector, assimilators with theorist, convergers with pragmatist and accommodators with activist (Sims & Sims, 1995). 1. Reflector--- finds lecturers beneficial if they are based on expert expositions and analysis. He is fond of learning through watching, thinking and reviewing over events. He utilizes journals and brainstor ms. 2. Theorist— prefers lectures, case studies, books, structure, standards, and examples. He adopts a step-by-step approach to deal with problems and is not in favour of expert talk. 3. Pragmatist— fond of feedback, teaching and establishes evident ties between ongoing task and a difficulty. He applies novel knowledge to practice; and is inclined towards laboratories, actual work and examination. 4. Activist—

Lack of communication between students and academic advisors Essay

Lack of communication between students and academic advisors - Essay Example First, students are not assigned to ‘individual advisors’; in other words, they keep on changing advisors as the course of their study progresses; hence, the problem crops up as a result of inconsistent communication. For sure, there are differences in advising strategies from one advisor to another so once a student is not being assigned to his or her individual advisor throughout the entire duration of the study, it only blurs the approaches that students will have to implement in their studies. Second is record keeping: the downside of having to be assigned to various teachers is the lack of constant communication and the disarray of record-keeping. As aforementioned, each advisor has varying counseling and advising strategies; and this only cause nothing but potential confusion on the part of the student. Because they are not assigned to a single advisor, chances are they are not going to develop a singular approach towards their study or research. And that is aside from the fact that they do not get to meet their advisor on a permanent basis. Lastly, the issues on policies whether to employ individual advising or one on one advising or not only exacerbate the situation: academic institutions should be able to address this concern once and for all. Lack of communication between students and advisors is a result of inconsistency of meetings between students and advisors. If we can get the students assigned to a single advisor throughout the entire duration of their study, then there is a greater chance that they will be able to complete their degrees; but again, the decision entirely depends on the policies of the schools. The above argument proves that each student should be given a separate student and not a horde of people who just care to get done with their work without much caring about the probable outcomes of their research. Coming to our main issue, dealing with the biased attitude towards students that are not assigned to individual ad visors. Coming to other questions which state that since this is such a small proportion of people so why such big enforcements are needed? The answer is that they are citizens too and thence it is their right to have everything that is destined for them. Though, this is agreed that there are laws for the disabled but how many people respect them? And how many universities; both private and state universities, follow the instructions laid down by the ADA act? So the duty falls upon the fellow students to minimize their biases and help push the implementation of policies that encourage assignment to individual advisors. Contentions on Policy Changes One particular reason as to why assigning students to individual advisors cannot be carried out is that the student to teacher ratio suggests it cannot be done. Well, that is if the intention is to assign one student per advisor and that is it. However, assignment of students to individual advisors should not be defined by claiming the en tire exclusivity of the advisor for the students advising needs for the entire duration of the study. The point is that students needs to have â€Å"

Strategic Management Case of Volkswagon and Suzuki Essay

Strategic Management Case of Volkswagon and Suzuki - Essay Example Strategic management can be defined as a bundle of strategies that managers in an organization adopt and implement to positively influence the direction of the organization. These strategies will normally affect the performance of the company, and are desired to give the company a competitive advantage over other industry players. A global strategic partnership involves two or more organizations coming together and pooling resources in a bid to reach a wider market and strengthen their competitive advantage (Jeschke, 2008). In today’s business environment where there is massive competition from various players in the market, strategic management becomes a very important tool for survival. Strategic management gives an organization a fresh way to look at the existing business environment to remain both profitable and relevant amidst competition. In a bid to achieve relevance, organizations also link up together in strategic alliances to jointly pursue opportunities either in th e same operating environment or in a different one.The case between German carmaker Volkswagen and Japanese’s Suzuki is a classical case of how organizations pursue the concept of strategic alliances for gaining competitive advantage in their operations. The partnership between Volkswagen and Suzuki has been described by many analysts as a straightforward venture. This is because each organization had clear objectives that would easily be met upon the completion of the partnership.

Importance of Learning Styles in Nursing Essay Example | Topics and Well Written Essays - 1000 words

Importance of Learning Styles in Nursing - Essay Example Due to different background, nurses offer a continuum of experiences and attributes during training such as varied learning styles. Therefore, training courses should focus on meeting the particular learning needs of individuals (Young & Paterson, 2007). Every individual shows preference for a particular learning style and this in turn accelerates an individual’s ability to learn. It has been stated that the primary goal of training courses is to upgrade an individual’s functioning; however, little effort or attention goes into appraising training methods. Research about successful training indicates that problem-focuses, pragmatic learning schemes based on skilful clinical monitoring and mentorship should be established. It was also revealed that nurses prefer on the job training; these results were similar to those of another research. It has been demonstrated that passive learning is futile and does not lead to improvement as opposed to active learning. Such research es have shown the need to remodel training schemes to embrace a work-oriented and learner-focused method. A logical approach and reasoning is encouraged by imparting education in practical clinical situation. This clinical setting assists in incorporating theoretical knowledge in actual practice for provision of better care of patients. The potential to learn and further application of this learning into practice plays an integral role in providing quality clinical service. Proficient and highly skilled staff guarantees the well-being of patients. In addition, such competent workforce will have to ability to identify and react aptly to clinical requirements. Incorporation of knowledge, learning styles, conceptions is the cornerstone for establishing an effective learning atmosphere. Thereby, an eclectic model is suggested that would integrate the complexities of individual learning into the association’s practices. Honey and Mumford’s Learning Style Questionnaire The à ¢â‚¬Ëœlearning style inventory model’ presented by Kolb inspired numerous theorists. His model served as the foundation stone for Honey and Mumford’s Learning Styles Questionnaire. The distinguishing element between the two models is that the latter investigates general behavioural predisposition whereas Kolb’s model revolves around straightforward queries. Honey and Mumford advocated that majority of individuals have never put thought into how they acquire knowledge (Honey & Mumford, 2006). Essentially, the two models are similar but with minor differences, for instance the terms of Kolb’s model have been substituted: divergers with reflector, assimilators with theorist, convergers with pragmatist and accommodators with activist (Sims & Sims, 1995). 1. Reflector--- finds lecturers beneficial if they are based on expert expositions and analysis. He is fond of learning through watching, thinking and reviewing over events. He utilizes journals and brainstor ms. 2. Theorist— prefers lectures, case studies, books, structure, standards, and examples. He adopts a step-by-step approach to deal with problems and is not in favour of expert talk. 3. Pragmatist— fond of feedback, teaching and establishes evident ties between ongoing task and a difficulty. He applies novel knowledge to practice; and is inclined towards laboratories, actual work and examination. 4. Activist—

Strategic Management Case of Volkswagon and Suzuki Essay

Strategic Management Case of Volkswagon and Suzuki - Essay Example Strategic management can be defined as a bundle of strategies that managers in an organization adopt and implement to positively influence the direction of the organization. These strategies will normally affect the performance of the company, and are desired to give the company a competitive advantage over other industry players. A global strategic partnership involves two or more organizations coming together and pooling resources in a bid to reach a wider market and strengthen their competitive advantage (Jeschke, 2008). In today’s business environment where there is massive competition from various players in the market, strategic management becomes a very important tool for survival. Strategic management gives an organization a fresh way to look at the existing business environment to remain both profitable and relevant amidst competition. In a bid to achieve relevance, organizations also link up together in strategic alliances to jointly pursue opportunities either in th e same operating environment or in a different one.The case between German carmaker Volkswagen and Japanese’s Suzuki is a classical case of how organizations pursue the concept of strategic alliances for gaining competitive advantage in their operations. The partnership between Volkswagen and Suzuki has been described by many analysts as a straightforward venture. This is because each organization had clear objectives that would easily be met upon the completion of the partnership.