Samsung Group Essay Example for Free

Samsung Group Essay The name â€Å"Samsung† according to the founder of the group Lee Byung Chull a migrant of a large land owning family in Uiryeong county to a city called Daegu where he founded Samsung Sanghoe explained that it means â€Å"tristars† or â€Å"three stars†; the word â€Å"three† represents something big, numerous and powerful. The â€Å"stars† represent â€Å"eternity†. Samsung has undergone lots transformation before being the giant Samsung it is today and it has proven to withstand the test of time where most Asian companies have dissolved during the Asian financial crisis. Its first product was a black-and-white television set. In the 50’s, when the Korean War broke out; Lee was forced to leave Seoul and start a sugar refinery in Busan[-gt;1] named Cheil Jedang[-gt;2]. After the war, in 1954, Lee founded Cheil Mojik and built the plant in Chimsan-dong, Daegu. It was the largest woollen mill ever in the country and the company took on the aspect of a major company. After the founders death in 1987, Samsung Group was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Shinsegae (discount store, department store) was originally part of Samsung Group, separated in the 1990s from the Samsung Group along with CJ Group (Food/Chemicals/Entertainment/logistics) and the Hansol Group (Paper/Telecom). Today these separated groups are independent and they are not part of or connected to the Samsung Group. In the 1980s, Samsung Electronics began to invest heavily in research and development, investments that were pivotal in pushing the company to the forefront of the global electronics industry. Our main purpose in this section is to declare what kind of tools we are going to use to analyze the competitive advantage of one of Samsung Group’s subsidiaries – Samsung Electronics. Any company in the business world would want to maintain and achieve competitive advantage if it intends to really survive the scheme of its rivals. One of these ways is to conduct a strategic analysis of the company. This enables us to adjust and monitor the position of the company, exploit new opportunities, and prepare for rainy days. There is one way of doing that- conducting a strategic evaluation of the company. According to Peter Drucker â€Å"unless strategy evaluation is performed seriously and systematically, and unless strategists are willing to act on the results, energy will be used up defending yesterday. No one will have the time, resources, or will to work on exploiting today, let alone to work on making tomorrow†. In other words, strategic evaluation gives the company a feel of or connection to the business environment it is operating in. Strategic evaluation is vital to the organization’s well being. Strategic evaluation includes three basic activities: examining the underlying basis of a firm’s strategy, comparing expected results with actual results, and taking corrective actions to ensure that performance conforms to plans. Samsung Electronics is the worlds largest mobile phone maker[-gt;8] by 2011 unit sales and worlds second-largest semiconductor chip maker[-;gt;9] by 2011 revenues (after Intel Corporation[-;gt;10]). It has been the worlds largest television manufacturer[-gt;11] since 2006 and the worlds largest maker of LCD panels for eight consecutive years. It has the largest market share worldwide in memory chips[-;gt;12]. The company is the worlds largest vendor of smart phones[-gt;13] since 2011. Samsung has also established a prominent position in the tablet computer[-gt;14] market, with the release of the Android[-gt;15]-powered Samsung Galaxy Tab[-gt;16]. This section of the paper is meant to access and assess the strategies they have been applying since their existence and to advise them on the strategic options available to them now and in the future. In this paper we would use the following analyses: SWOT analyses, PEST analyses, Porter’s Five Forces, Strategic Group and the VRIO model analyses. SWOT is the acronym for strengths, weaknesses, opportunities and threats surrounding the business in its environment. In other words, it guides you to identify the positives and negatives inside and outside your organization. SWOT analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Its key purpose is to identify the strategies that will create a firm specific business model that will best align an organization’s resources and capabilities to the requirements of the environment in which the firm operates. In other words, it is the foundation for evaluating the internal potential and limitations and the likely opportunities and threats from the external environment. The strength and weaknesses give you an insight of your internal advantages relative to other companies and disadvantages relative to other companies, in other words, it measures the competitive advantage. They are usually the factors that you have control over. The opportunities and threats are considered to be the external factors that you have no control over; it could be technological change, legislation, socio-cultural change, etc. The opportunities and threats give you an insight of the factors that the organization can exploit to it advantages and the factors that could cause trouble for the business. Pestel is an acronym for political, economical, social, technological, environmental and legal analysis. It describes a framework of macro-environmental factors used in the environmental scanning component of strategic management.  ·Political factors are basically to what degree the government intervenes in the economy.

Eating Disorder Case Study

Eating Disorder Case Study ‘When normal eating becomes abnormal’ Eating is a crucial activity for humans, as the food we consume acts to provide us with the fuel we need to keep our bodies running, and to live our daily lives. Normal levels of eating can be characterised as consuming just enough calories (of energy) to allow us to function as we require, and not to have so much left over that is not used and subsequently stored as fat cells. Exactly what level is characterised will vary on an individual-to-individual basis, as ‘normal’ will be subject to individual differences such as activity levels, age and metabolic rate, which can all affect the rate at which energy is used or stored by the body. Abnormal eating can thus be seen to occur when we either consume too much or too little energy (food) for what we need, and forms the basis of negative eating behaviour, classed as eating disorders. There are two main eating disorders; anorexia nervosa, and bulimia. Anorexia is perhaps the most well-known of the disorders, and attracts a great deal of media coverage and celebrity profiles associated with the condition such as Victoria Beckham, Calistra Flockheart and the Olsen twins (Mary-Kate and Ashley). Characterised by deliberate and extreme weight loss through the withholding of hold often to the point of emaciation, anorexics will constantly worry about food, with such cognitions visible through behaviours such as obsessive weighing and calorie counting and abnormal levels of control in regards to food. Self-image is chronically out of touch with reality, with individuals at the later stages of the condition still seeing their body as fat, despite being seriously underweight. Through this self-inflicted starvation, the anorexic will start to experience physical symptoms and problems such as stomach pains, growth stunting, osteoporosis and reproduction problems such as the stopping of periods in women, or infertility in men. In the long term, lack of food can be serious to health, with the possibility of leading to kidney, liver and even heart damage, and thus the condition can be fatal. Bulimia is a more common disorder than anorexia and in contrast to the strict self-control of eating regulated by anorexics, bulimia can occur as a result of a lack of control over eating. Bulimics do not starve themselves, instead will binge massive amounts of food (often secretly), and with some cases reported as ingesting as much as 15,000 calories in 1 – 2 hours. After eating until they feel ill, bulimics will then use methods such as vomiting or laxatives to purge themselves of the calories that they have ingested. Physical effects of bulimia can be harder to detect as there is usually no dramatic weight loss, and in many cases is simply the maintenance of weight despite the food binges they have. Associated physical problems include sore and inflamed throat as a result of induced vomiting, which may eventually lead to a difficulty in swallowing. Stomach acid brought up along with food will also cause problems such as burning of the oesophagus and the damaging of tooth en amel. Intestine function can break down when forced repeatedly to expel food; dehydration can occur due to loss of fluids, and when to a serious enough degree can upset the balance of chemicals within the blood with minor consequences including dizziness, and the most serious being heart failure. Bulimia is a condition that is intricately linked with emotions and psychological well-being. Anxiety and unhappiness can binges which then cause guilt and further unhappiness until alleviated by purging. The sufferer is thus trapped in a vicious circle. One of the most high profile cases of bulimia is likely to be that of Princess Diana. Quoted as saying the bulimia was â€Å"a symptom of what was going on in my marriage. I was crying out for help, but giving the wrong signals,† (Panorma, BBC TV, 1995) such a comment is a prime example of the psychological nature of the condition. The difficulty in treatment of bulimia is that emotionally the action of purging is reinforcing by alleviating the guilt and unhappiness felt after a binging session, and thus makes the cycle far harder to break. Most cases of these eating disorders will start during adolescence or early adulthood, and are strongly linked in the literature and media as associated to psychological issues. Personal aspects such as perfectionism, identity and sexuality and self-esteem are strongly correlated factors, with control issues – whether in regards to excessive restraint, or in loss of control over eating, also have a predominant role. Along side these personality traits, the concept of body image, and how it is portrayed is felt to play a major contributing factor to the continued existence and rise of eating disorders. Weight is often seen as a measure of self-worth, attractiveness and sexuality, and subsequently this is modelled by the rich and famous that many adolescents look up to. Whether modelled in movies such as Demi Moore in Charlie’s Angels, or in fashion and celebrity magazines such as Vogue or Heat, young people are surrounded by visual media with images of the perfect body a nd what it means to be attractive and (subsequently associated) successful, and will unsurprisingly want to achieve this. When younger people do not feel that they match up to this notion of beauty, this can act as the psychological trigger to any of the conditions mentioned. The spread of eating disorders across the world alongside Westernisation to continents once free of such conditions, has further demonstrated the role that culture exerts over these diseases. Communication technologies such as the internet have also made the transfer of information such as tricks and tips between sufferers easier by connecting a once hidden and isolated population, the so called ‘Pro-ana (Anorexia) and Pro-mia (Bulimia)’ websites and chat rooms, which may also reinforce sufferer through the social support system such ‘societies and groups’ entail. Role of the media in the message it send out about eating disorders is thus mixed – articles in the written press ap pear to be condoning the behaviour, and yet reading behind the lines often eludes to something else A profile article on Calistra Flockhart in Hello! Magazine describes her anorexia, and yet in the same sentence tells how her ‘look’ is what landed her the role in the TV series Ally McBeal. Men’s magazines such as FHM and Loaded run annual ratings of the most attractive women, and subsequently reinforce the male attitude of thinness as attractive, and women see this as further example of how they believe they are expected to look. However there is evidence for optimism that that there is a shift in the ideology of beauty previously characterised in the 1990’s as the ‘waif supermodel look’ of Kate Moss and Jodie Kidd. Stars such as Beyonce and Jenifer Lopez are beginning to change the boundaries of attractiveness, reinventing the look of the womanly figure and curves. REFERENCES Abraham, S Llewellyn-Jones, D (1992) Eating Disorders: The Facts Oxford University Press Bryan, J (1999) Talking Points: Eating Disorders Wayland Publishers Ltd Carlson, N () Physiology of behaviour (4th Ed) Allyn Bacon Donnellan, C (2001) Confronting eating disorders Volume 24 Independence Internet References www.hellomagazine.com www.eatingdisorderresources.com

Journalists And Public Relations Practitioners Media Essay

Journalists And Public Relations Practitioners Media Essay Since studying and undertaking work experience in the field of public relations I have realised the need for a good relationship between journalists and PR practitioners if both professions want to achieve their goals and do their job to the highest standard. Writing press releases and then sending them to journalists is an important aspect of a PR practitioners job, so a good relationship between the two is important. Both professions rely on each other; journalists need PR practitioners to provide them with newsworthy stories about their clients or organisation they are working for and PR practitioners need journalists to publish the press releases that they send to them on behalf of their clients or organisation. After writing some press releases and sending them to journalists while undertaking work experience at The Phoenix Partners I found that three of the four press releases which I had written were published by at least one of the journalists which I had sent them to. I also found after analysing press cuttings that many of the press releases written by my colleagues were also often used by journalists. After speaking to two PR practitioners who previously worked as journalists, I was told that PR practitioners are having a big influence in the setting of the news agenda as many of their news stories are being used by the relevant media. What I have learnt while studying PR confirms that what I have seen first hand from my work experience and what I have been told by ex journalists is correct and I have decided to research this topic further to gain a more in-depth knowledge of it. Research Questions In order to come to a conclusion to see whether the influence of the news agenda is being transferred from journalists towards PR practitioners, I have formulated the following research questions: How common is it for news in media outlets to be as a result of PR activity? Do PR practitioners generally have a good relationship with journalists? Has there been a shift in employment in PR and journalism? Methodology To answer the question and to see whether the influence of the news agenda is being transferred from journalists towards public relations practitioners, I will be using a combination of primary and secondary research methods. There has already been a lot of secondary research conducted on this area of PR and journalism and this research will help me to answer all of my research questions. This secondary research includes research already conducted by national organisations and academic teams. I will also be using academic and professional sources in researching the topic. This includes the use of academic textbooks, websites, magazines, newspapers and media reports, allowing me to use a mixture of factual data as well as the thoughts and opinions of researchers, academics and practitioners in the field of PR and journalism. My study will also make use of primary research methods in answering two of my research questions; how common is it for news in media outlets to be as a result of PR activity and do PR practitioners generally have a good relationship with journalists? The primary research will consist of conducting questionnaires, one sent to PR practitioners and one sent to journalists within the West Midlands, England. The questionnaires will ask both open-ended and closed-ended questions which will provide me with enough information to analyse my findings and answer my research questions. I have chosen to use the West Midlands for my investigation as I already have lots of contacts who are PR practitioners within this area and therefore I will benefit from a higher response rate than if I were to send the questionnaire to people who I dont know from other areas. I will use my PR contacts to help me find journalists to respond to the questionnaire, as well as using Mediadisk to find journalists within the West Midlands and contact them directly. The sampling methods I am using are a combination of convenience sampling and snowball sampling. Forzano and Gravetta (2008) state that convenience sampling is where researchers use participants who are easy to get based on their availability and willingness to respond. Babbie (2009) feels that snowball sampling works well when a population is difficult to locate. This is because the researcher collects data from the members of the target population that they can locate and then asks them to help locate other members of the target population that they may know. Ethical Issues When conducting primary and secondary research for my study I need to consider any ethical implications of my research methods. As I will be using secondary data already conducted by national organisations and academic teams, I will ensure that I dont pass any of the research off as my own and I will cite what source I have got the research from. While I analyse my findings from the questionnaires sent to PR practitioners and journalists I will make sure that I dont fabricate, falsify or misinterpret research data. This will ensure that my research is honest and truthful, this is important in order to make my study represent a true reflection of my findings. One of the main factors which discourage participants in taking part in a questionnaire is that they want their answers to remain confidential and anonymous, even to the researcher. To ensure respondents answers to the questionnaire will be kept anonymous, I will be setting up the questionnaire online and wont be asking respondents to fill out their name. This will ensure that any participants who fear for their anonymity can be sure that this ethical issue will not pose them a problem. Literature Review The relationship between journalists and PR practitioners, which has typically been characterised as essentially in conflict, has recently been recast as a trading or exchange relationship in which under-resourced journalists, working in under-staffed newsrooms, increasingly rely on PR sources for editorial copy while offering access to editorial columns for PR messages in return (Gans 1978, Jones 2006). However, Tench and Yeomans (2006) state journalists feel that PR practitioners are incapable of manipulating them and that they are an annoying distraction to them when theyre setting out to do their jobs. While PR practitioners argue that media relations works best if its aim is to provide a service to the media, instead of acting mostly as a promotional channel for their clients or organisation. A long standing stream of PR research has looked at the influence of the news agenda. There is more than 80 years of research on this topic in the USA, Australia and UK. Macnamara (2009) states that USA studies go back as far as 1926 when Silas Bent studied the New York Times and found that out of the 256 stories in the newspaper, 147 of them came from PR sources. In 1963 when a series of studies of the news media was conducted in the city of Milwaukee, Wisconsin, it found that 45% of the stories in newspapers and 15% of news aired on radio and television were in some way sourced from PR activity. (Grunig and Hunt, 1984) The New York Times was again looked at along with the Washington Post when Leon Sigal found that around two-thirds of articles originated from press releases and other PR sources. Only 26% of news resulted from reporting, interviews or the journalists own analysis. (Macnamara, 2009) Studies on this subject in Australia date back to more recent times. Macnamara (1993) conducted a study to examine the relationship between PR practitioners and journalists; it also looked at the conflicting claims over the role of and impact of PR in shaping the news agenda. He undertook research for his Masters of Arts by conducting a survey of 417 journalists and editors in Sydney, Melbourne, Brisbane and Canberra. He found that 86% claimed to have very frequent contact from PR practitioners and 74% said that they received over 20 press releases or other PR communications per week. At the same time 150 press releases were gathered from 27 different companies and a national press clipping service provided 2,500 articles on the topics of the press releases. The study found that 31% of stories were based on the press releases, only nine press releases out of 150 tracked (1.2%) were not used by the media and the average usage rate for the press releases was seven times. A more recent analysis of media content in Australia by Zawawi (2001) conducted an examination of 1,163 articles published by three leading newspapers to identify the origin of news stories. The research confirmed the origin of 683 articles, of which 251 (37%) were sourced from PR activity. The analysis found that surveys, papers and submissions sent to journalists with the aim of attaining media coverage could also be considered as PR activity and these accounted for a further 88 news stories. Taking this into consideration it was concluded that 47% of news items were resulted from PR activity. Davies (2008) commissioned expert researchers from the journalism department of Cardiff University to study a sample of the news running through the British media in 2008. It focused on five daily newspapers; The Times, The Guardian, The Independent, The Daily Mail and The Daily Telegraph. They chose two random weeks and examined each domestic news item put out by these newspapers, a total of 2,207 pieces. The study found that 54% of news items showed signs of being sourced from PR activity. It also found that only 12% of news stories in newspapers were independently sourced. Schedule 3/5 7/5 8/5 12/5 13/5 17/5 18/5 22/5 23/5 27/5 28/5 1/6 2/6 6/6 7/6 11/6 Preparation Reading literature Note taking Designing Questionnaire Data Collection Distribution of Questionnaire Collection of Questionnaire Data Analysis Analysis of Questionnaire Results Evaluation of Questionnaire Results Writing Introduction Methodology Literature Review Analysis Study Limitations Conclusion Recommendations Proof Reading Chapter Plan Abstract Introduction Methodology 3.1 Research Design Literature Review The Influence of the News Agenda in Australia The Influence of the News Agenda in USA The Influence of the News Agenda in Britain The Relationship Between PR Practitioners and Journalists Changes in Employment in Journalism Changes in Employment in PR Reasons for the Change in Influence of the News Agenda Primary Research Findings of Questionnaire Sent to Journalists Findings of Questionnaire Sent to PR Practitioners Analysis How common is it for news in media outlets to be as a result of PR activity? Do PR practitioners generally have a good relationship with journalists? Has there been a shift in employment in PR and journalism? Is the influence of the news agenda being transferred from journalists towards PR practitioners? Study Limitations Conclusion Recommendations Bibliography References Appendix

The Plight of the Common Man in Herman Melvilles Bartleby, the Scriven

George Edward Woodberry, author of the Heart of Man, published in 1899, emphasized the significance of the role of the individual as an active and equal partner in American democratic rule: The doctrine of the equality of mankind by virtue of their birth as men, with its consequent right to equality of opportunity for self-development as a part of social justice, establishes a common basis of conviction, in respect to man, and a definite end as one main object of the State; and these elements are primary in the democratic scheme. Liberty is the next step, and is the means by which that end is secured. It is so cardinal in democracy to strive for a balance between the individual and the mass, so that the identification of the common man as an American ensures him of the promises proposed by the government. (226-227). During the early 1800's, America struggled with the search for identity and the shift toward Liberal Individualism. The revolutionary words of freedom, equality, and brotherhood gave birth to the doctrine of government by the people, for the people, and of the people. These principles were the substance of democracy; these tenets, though fundamentally sound and idealistically honorable, seemed elementary, but to assume that the ideals of democracy were rudimentary and easily attained was a national betrayal. This betrayal, depicted as the futility of the individual to achieve political and representational inclusion in the government and, more importantly, the realization of his importance, belied the struggle. The shift toward Liberal Individualism created the need for a balance between the individual and the community. The election of 1828, which propelled Andrew Jackson to national prominence, marked... ...ye, Thomas R. and L. Harmon Zeigler. The Irony of Democracy. Belmont: Wadsworth, 1970. Hancock, Ralph C. ?Tocqueville?s practical reason.? Perspectives on Political Science 27 (Fall 1998): 212-19. Hans, James S. ?Emptiness and plenitude in Bartleby the scrivener and The crying of lot 49.? Essays in Literature 22 (Fall 1995): 285-99. Hudson, William E. American Democracy in Peril. Chatham: Chatham House, 1995. Stovall, Floyd. American Idealism. Port Washington: Kennikat, 1943. Strong, Douglas M. Perfectionist Politics: Abolitionism and The Religious Tensions Of American Democracy. Syracuse: Syracuse UP, 1999. Strout, Cushing. Making American Tradition. New Brunswick: Rutgers UP, 1990. Wilentz, Sean. ?Striving for Democracy.? The Wilson Quarterly 23 (Spring 1999): 47-54. Woodberry, George Edward. Heart of Man. London: Macmillan, 1899.

Growth of NYS Business :: GCSE Business Marketing Coursework

Growth of NYS Business For a number of reasons, business enterprise in New York grew by leaps and bounds between 1825 and 1860. New York's growth between the years 1825 and 1860 can be attributed to a number of factors. These include but cannot be limited to the construction of the Erie Canal, the invention of the telegraph, the developed of the railroads, the establishment of Wall Street and banking, the textile, shipping, agriculture and newpaper industries, the development of steam power and the use of iron products. On October 26, 1825 the Erie Canal was opened. The canal immediately became an important commercial route connecting the East with the Ohio and Mississippi Valleys. With tht time of travel cut to one-third and the cost of shipping freight cut to one-tenthof the previous figures, commerce via the canal soon made New York City the chief port of the Atlantic. The growing urban population and the contruction of canals, railroads and factories stimulated the demand for raw materials and food stuffs. In 1836 four-fifths of the tonnage over the Erie Canal came from western New York (North, 105). Much of this cargo was in the form of agriculture goods. The farmer become a shrewed businessaman of sorts as he tended to produce whatever products would leave him the greatest profit margin. The rise of the dairy industry was by far the most significant development in the agricultural history of the state between 1825 and 1860. Farmers discovered that cows were their most relliable money-makers, since both the domestic and foreign market kept demanding more dairy products (Ellis, 273). Price flucuations became increasingly important for the farming population between 1825 and 1860. Prices rose from the low level of the early 1820's until the middle 1830's and the farmer's shared in the general prosperity (271). Although the rapid industrialization and urbanization of New York had a great deal to do with the success of agricultural markets sporadic demand from aboard as a result of the Irish famine, the Crimean War and the repeal of the Corn Laws in England also contributed(North, 141). During this period Ohio, Pennsylvania, New York and Virginia, in that order were the leading wheat growing states. Between the years 1840 and 1850 New York ranked first in the production of beef. The absence of politic party differences on issues related to

Increasing Number of Out of School Youth Essay

Out of school youth are the helpless people who have needs. Nobody can deny that the facts of education are the most important thing or factor for some people to bring change in their lives. It has been recognized as the most prevailing gearing-up the socio-economic development of our government or our nation. The percentage of children enrolled in the 2006-2007 school year primary school was down to 83% from 90% seven years ago, according to National Coordination on Board by Agency France Pressed(AFP) And also this 2012 the numbers of out of school for secondary education getting worse. Education is the great equalizer that will give all Filipinos rich or poor, the chance to uplift their lives and face a secure future. One in six-school-age children in the Philippines are being deprived of education and the number is raising steadily a study by the National Statistical Coordination Board (NSCB) showed 4 years ago. And also the number of six-year-old children who are not in Grade I reached 1.207 million and have 3.8 million school-aged children who likely have not attended school. The 2003 Functional Literacy, Education and Mass Media Survey or (FLEMMS) conducted by the National Statistics Office (NSO) every 5 years cited 11.6 million Filipinos aged 10-24 are not attending school. The NSCB said the number of Filipino children who did not have access to primary education worsened to 16.8 % of school-age population in the school year ending 2007 from 15.6 % the previous year because of the rising cost of living. And the latest number of children who did not have access to elementary education was even worse compared with the 9.7% recorded in school year 2003. Out of the 17 regions of the country Western Visa as was the worst performer. In the region 25% of children ages 6-11 years old were not going to elementary school. Most Filipinos read and write and young Filipinos are better educated than their parents and most of their Asian neighbours. But still the average Filipino has only a 5th grade education. Almost every child gets to see the inside of a school, but not nearly enough of them stay long enough to get the education needed in an advancing economy.

Malaria in Nigeria Essay

Malaria is one of the devastating cases in the world, It has become a major problem because its spreading in 109 countries. Almost 90% of malaria death comes from Africa, around 66% of the people’s lives are in high risk. So in total, less than 15% of the global total malaria deaths occur in Asia and Eastern Europe. (author) Why is malaria dangerous? Malaria in humans is caused by many types of parasites but the most dangerous and the one that causes 90% of deaths around the world from malaria is plasmodium falciparum. This parasite is the most dangerous one because it affects the behavior of the red blood cells, Red blood cells get infected by the parasite and become sticky and it becomes impossible to pass through our body organs so they get stuck. This can result to further complications. When this happens inside the brain, it results to coma or even death. (Q&A) How do people in Nigeria try to prevent malaria? There isn’t any cure for malaria yet, it can only be prevented In my own opinion, I think malaria could be prevented by distributing treated bed nets, treating water drinking it, avoiding stagnant water. Malaria prevention is crucial as malaria can be fatal. Prevention is better than cure and involves killing the mosquitos and also repelling them. Prophylactic drugs; Several drugs, most of which are used for treatment of malaria, can be taken preventively. Generally, these drugs are taken daily or weekly, at a lower dose than would be used for treatment of a person who had actually contracted the disease. Use of prophylactic drugs is seldom practical for full time residents of malaria-endemic areas. Prevention of malaria involves protecting yourself against mosquito bites and taking ant malarial medicines. But public health officials strongly recommend that children and pregnant women avoid going to areas where malaria is common. (WebMD) Malaria is a serious disease, which in the worst case may be fatal. Its widespread in tropical and subtropical areas. Some ways which malaria can be prevented * Avoid mosquito bites; mosquitoes bite particularly at twilight and at night, so you should take most precautions at this time. Spray your room with an insecticide before to kill any mosquitoes that has go inside during the day. Otherwise use a mosquito net around your bed, impregnated with an insecticide such as pyrethrum. * Long trousers, long sleeve clothing and socks thick enough to stop the mosquitoes biting will also protect you and should be worn outside after sunset but it may be hard to follow such advice in hot climate. Light colors are less attractive to mosquitoes Preventive medicines should be given to breastfed, as well as bottlefed, babies because they’re not protected by the mother’s medicine passing into the breast milk. Its important to check with your pharmacist or doctor regarding the correct doses for children aged 12 years or under. Pregnant women are discouraged by the WHO from travelling to malria regions whre there’s cloroquine-resistant falcipaium malaria because malaria increases the risk of abortion, premature birth , still birth and maternal death. Just as for children an extra effort should be made to protect your self from mosquito and malaria if you’re obliged to travel. (nil) Insecticide-treated bed nets may be low-tech, but they are a highly effective way to prevent the spread of malaria. According to the U.S. Centers for Disease Control and Prevention, widespread use of treated bed nets has been shown to reduce transmission of the disease by about 90 percent. But the nets—which cost several dollars each—may be difficult to come by or too costly for those who need them most. Reapplication of pyrethroid insecticide at the recommended intervals of 6 to 12 months can also pose problems with older nets. Bibiliography No author. Stop Malaria Now! Nil Nil 2008. 21 November 2012 . Bibliography author, No. Stop Malaria Now! Nil Nil 2008. 21 November 2012 . nil. Netdoctor. nil nil nil. 01 november 2012 . Nil. The Lagos State- Malaria Control Program. Nil Nil 2012. 22 November 2012